A Dream That Became Reality: STEPN x Automobili Lamborghini

A Dream That Became Reality: STEPN x Automobili Lamborghini

A Dream That Became Reality: STEPN x Automobili Lamborghini

A Dream That Became Reality: STEPN x Automobili Lamborghini

December 11, 2025
December 11, 2025
December 11, 2025
December 11, 2025
Some partnerships feel exciting. Some feel meaningful. And then, once in a while, a partnership comes along that feels like a milestone, not just for a brand, but for an entire community.
Some partnerships feel exciting. Some feel meaningful. And then, once in a while, a partnership comes along that feels like a milestone, not just for a brand, but for an entire community.
Some partnerships feel exciting. Some feel meaningful. And then, once in a while, a partnership comes along that feels like a milestone, not just for a brand, but for an entire community.

For STEPN and STEPN GO, partnering with Automobili Lamborghini is exactly that kind of moment. What started as a “what if?” conversation quickly transformed into one of the most ambitious collaborations we’ve ever launched. A collaboration where movement, performance, culture, and digital innovation collide, and where both STEPN and Lamborghini step boldly into new territory together.

For STEPN and STEPN GO, partnering with Automobili Lamborghini is exactly that kind of moment. What started as a “what if?” conversation quickly transformed into one of the most ambitious collaborations we’ve ever launched. A collaboration where movement, performance, culture, and digital innovation collide, and where both STEPN and Lamborghini step boldly into new territory together.

For STEPN and STEPN GO, partnering with Automobili Lamborghini is exactly that kind of moment. What started as a “what if?” conversation quickly transformed into one of the most ambitious collaborations we’ve ever launched. A collaboration where movement, performance, culture, and digital innovation collide, and where both STEPN and Lamborghini step boldly into new territory together.

A Dream That Became Reality: STEPN x Automobili Lamborghini
December 11, 2025
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A Dream That Became Reality: STEPN x Automobili Lamborghini

December 11, 2025
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Driving Into Fastforworld

Earlier this year, Lamborghini introduced Fastforworld: an immersive digital universe designed to bring fans closer than ever to the brand’s design language, energy, and motorsport heritage. It’s a bold vision: a metaverse experience shaped by creativity, exploration, and the unmistakable identity of Lamborghini.

STEPN and STEPN GO now become part of that world.

Through this partnership, holders of the STEPN and STEPN GO x Lamborghini Genesis will be able to explore Fastforworld, access exclusive environments, and engage with new digital experiences built around movement and play.

This is more than a crossover, it’s the merging of two different cultures that share the same ethos: speed, ambition, and the thrill of moving forward.

Two Drops, One Collection

To bring this collaboration to life, we designed a full set of co-branded digital Sneakers, released across two dedicated drops:

STEPN Genesis Drop

Focused on the original STEPN app, this drop brings Lamborghini-inspired silhouettes into the core lifestyle experience, with the first-ever Legendary Sneakers. Holders can move, get rewards, and flex in style while unlocking access inside Fastforworld.

STEPN GO Sneaker Drop

The second wave lands inside STEPN GO, our social movement game. These Sneakers can be used to get rewards or can be landed to friends and family members, with the same Lamborghini design language woven in.

Both drops live on mooar.com, and together they form a single, connected collection that bridges STEPN, STEPN GO, and Lamborghini.

The Sneakers: A Tribute to Iconic Design

Every Sneaker in the STEPN and STEPN GO x Lamborghini collection is inspired by real Lamborghini models and colors, from bold greens and oranges to racing reds and intense yellows. The goal wasn’t just to “add a logo”, but to translate the look and feel of a Lamborghini into sneaker form:

  • Strong lines and sharp silhouettes

  • Distinctive colorways tied to real cars

  • A sense of motion, even when standing still

Inside STEPN and STEPN GO, these Sneakers:

  • Let you earn rewards through walking, jogging, or running

  • Express your identity and taste through design

  • Unlock access and perks inside Fastforworld

They’re digital, but they’re deeply connected to how people move in the real world.

A dream became reality.
Now we get to build what comes next. 🏎️👟