A Legacy Begins:
The First Drop on STEPN
Earlier this year, we launched the first-ever STEPN x AFA Genesis Sneaker collection on the original STEPN app. Designed to honor Argentina’s footballing greatness, the drop featured four different sneaker designs, each with a unique nod to the nation’s culture: from iconic jerseys to football boots to championship trophies.
With over 1,500 tickets sold and the entire collection selling out in under 24 hours, the launch have been a huge success.
To reward the community, we followed up with real-world giveaways, including official AFA jerseys signed by Lionel Messi and other star players, offered exclusively to Genesis holders.
Leveling Up:
A Second Drop on STEPN GO
Now, the story continues, this time on STEPN GO, our social fitness app that’s all about movement, community, and daily activity.
The second drop of STEPN GO x AFA Genesis Sneakers brings four brand new golden designs, each one celebrating Argentina’s legacy of excellence with a sleek, champion-worthy look.
With only 100 Genesis Sneakers available, these are among the rarest in the entire STEPN GO ecosystem.
For the first time ever, one Uncommon version of each Sneaker type is hidden in the drop, giving lucky holders a chance to own something truly elite.
The raffle mint is hosted exclusively on MOOAR from July 29 to August 1, with a refundable ticket system if you’re not selected.
Let the Games Begin:
4 Social Challenges
Leading up to the drop, we’re launching four exciting community challenges on our X account, each one designed to combine fitness, creativity, and football culture.
Participants should run GPS routes shaped like trophies, show off their juggling skills, sprint using Energy in the app, and even take on a 3x3x3 challenge inspired by Argentina’s three World Cup victories.
Each challenge awards one Genesis Sneaker or a 5,000 GMT prize, giving everyone a chance to Move Like a Champion.
Why This Partnership Matters
This collab is a long-term partnership between a world-class football institution and a platform that’s redefining what it means to move in the digital age.
With real utility, real-world rewards, and a growing community of millions, STEPN GO is turning movement into lifestyle, and AFA is helping us lead the charge.
Get your Genesis Sneaker. Join the movement. Move Like a Champion.
#STEPNGOxAFA – Move Like A Champion
