From the Digital World to the Real One
STEPN GO's journey with adidas has been building up to this. Our first collaboration saw us dropping Genesis NFT Sneakers in the original STEPN app, followed by a second partnership for exclusive NFTs in STEPN GO. These moments were already exciting for our community, with more than 420 million GMT locked in the raffle mints. But, this time, we’re breaking new ground.
The creation of physical shoes, especially in partnership with a giant like adidas, marks a huge step for us—not just as a company, but as a community-driven movement. We’re bridging the gap between the digital and physical worlds, creating something you can actually wear, run in, and show off.
Why It’s a Big Deal
Teaming up with adidas to create a limited edition collection of 1200 co-branded Ultraboost 5 running shoes reflects the merging of two worlds—where the innovation of STEPN GO’s social lifestyle app meets the timeless style and performance of adidas.
The adidas Ultraboost series has become an iconic running & lifestyle franchise: reshaping sneaker culture with its unmatched comfort and energy-returning technology. The latest Ultraboost 5 pushes the boundaries even further, delivering a sleek design and advanced tech for those who demand both performance and style in every step.
Now, with the #STEPNGOxadidas limited edition Ultraboost 5, we’re adding a layer of exclusivity, symbolising how STEPN GO is evolving and pushing boundaries.
The Raffle: Your Chance to Own a Piece of History
Starting November 8, you’ll get the chance to own one of these limited-edition shoes through a raffle on MOOAR, our in-house marketplace. Moreover, 300 lucky winners will also receive a STEPN GO x adidas NFT Sneaker.
This hybrid raffle mint is designed to bridge the gap between tech innovation and everyday life. And this mission of real-world accessibility is perfectly aligned with what we’re doing in STEPN GO.
What is STEPN GO?
STEPN GO is the next phase of our evolution—a lifestyle social app built with the user in mind, and designed to be approachable for everyone. In STEPN GO, you don’t need to own a crypto wallet to get started—an activation code is all you need to unlock the game and start earning rewards for your daily activity. No complicated onboarding, no wallet setup, just an easy and intuitive way to enter the world of STEPN GO and start getting rewarded for you fitness journey.
This focus on user-friendly features like the Haus system shows our commitment to building a platform that everyone can enjoy and participate in.
We want to continue to create experiences that are as impactful in the physical world as they are in the digital one. From in-game to real-world rewards like Ultraboosts, STEPN GO is showing how fitness gaming can be about fun, social, and tangible rewards that anyone can enjoy.
Ready? STEPN… GO!